Diana was born and raised in NY, and her passion for folding, sorting, and creating systems began early while working in retail during high school, where she discovered how thoughtful organization and presentation can transform a space, and how to fold a sweater perfectly.
While attending college, Diana turned that passion into a business out of her dorm room, where she helped fellow students unpack, set up their dorms, and shop for organizational tools to create functional, stress-free living spaces at the start of each school year. Before transitioning into professional organizing, Diana spent over a decade working in public relations, partnering with clients across the entertainment, professional sports, fashion, tech, and lifestyle industries. That background sharpened her ability to manage complex projects, adapt quickly, and work calmly and efficiently under pressure.
Diana holds a B.A. in Film Production and a Master’s in Public Relations from Hofstra University. She is passionate about sustainability, eco-friendly practices, and non-toxic organizing solutions, and enjoys helping clients create systems that are both beautiful and mindful, often using what they already own whenever possible. When she’s not working, Diana enjoys spending time with her twin toddlers and husband, baking, or writing.
